It’s becoming increasingly difficult for B2B technology companies to stand out from their competitors, especially for businesses that originally launched in another country and are in the process of launching in the U.S. There are several reasons for this, including oversaturation of the market, failure to make the public see what makes your company unique, and, of course, the sheer number of new businesses competing for media coverage.
March Communications discusses this issue on their blog, along with some tips for how international companies can start their U.S. presence out on the right foot.
So, you’re launching in the U.S., but you’re not actually here yet? This can pose a big problem or even knock your company’s credibility, so the more present you can be, the better. Even if the company’s office or new U.S. headquarters aren’t established yet, getting key executives to attend industry events or even host local meetups or happy hours can be a great boost to any launch. It also offers an in-person element for PR pitching and industry influencer relationship building.
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