PR technology is becoming an increasingly important resource for tech PR agencies, but it’s not the only one you should allocate part of your budget to. Get a list of five must-use tools for more effective PR campaigns on PR Daily.
Social-media analytics company Talkwalker offers a free alternative to Google Alerts for monitoring news on companies and industries. These alerts could provide you near real-time email updates on your company’s latest relevant mentions across the web.
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