Moz’s Rand Fishkin Discusses PR, Marketing

February 4, 2015 - 1 minute read

Unsurprisingly, content and SEO will continue to be the main drivers behind upcoming digital marketing trends, according to Moz’s co-founder Rand Fishkin. He hosted a recent webinar where he discussed in detail the convergence of PR and digital marketing. This is an especially important trend for tech PR agencies to notice because of its implications on both industries.

Get a review of Fishkin’s discussion on Simpson Consulting.

This is one reason in my view why PR in general and Tech PR in particular has been given a new lease of life by today’s Digital Marketing. PR has been developing quality content for decades from news stories to surveys, research, white papers and customer case studies. What’s more, PR folks have had to learn over many years to develop content that appeals to that most jaded, cynical and questioning of audiences, that is, journalists.

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