Mobile and search engine optimization have long been marketing tools but, as PR and marketing become more intertwined, it’s becoming more important for tech PR agencies to understand these trends. Google recently announced it will start penalizing websites that aren’t mobile friendly. This can have major implications for your PR clients.
Christopher Penn from Shift Communications shares more on the company’s blog.
Many companies have preferred to use proprietary video players (based in Flash) rather than upload corporate videos to cloud-based video services like YouTube. Unless your on-site player is HTML5-based, you’ll want to migrate your videos to a compatible platform as quickly as possible. If you’ve got content you would prefer to remain private, consider a platform like Vimeo that provides per-video password protection.
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