McKinsey Documents B2B Buying Cycle Trends

March 10, 2015 - Less than a minute read

B2B PR and marketing agencies are constantly looking for how industry trends and new technology are impacting the B2B buying cycle. McKinsey is shedding some light on recent changes, according to a blog post on Inflexion Point.

McKinsey’s research identified that B2B customers regularly use an average of six different ways of interacting with vendors to get the information they need – and showed that two-thirds come away frustrated by inconsistent experiences.

Read the full story.

Want to learn more?

Request a free consultation with the B2B technology PR experts at Idea Grove.

Start Here
Join the conversation

Your email address will not be published. Required fields are marked *

Leave a Reply