Make Your Social Media Strategy More Engaging

December 11, 2014 - 1 minute read

Although social media is a relatively new tactic in the public relations world, it’s incredibly effective at building and interacting with an audience. That being said, you can’t just throw up a tweet or two and expect to gain hundreds of followers overnight. You’ve got to take the time to craft a social media strategy that aligns with your PR efforts.

Brian Greene shares 10 tips to craft more engaging social media content on PR News.

  1. It’s not always about you. While self-promotion is one of the reasons why you’re using social media in the first place, avoid making it always about you. It’s OK to stray from your core marketing messages from time to time, posting about current events and commenting on other posts.

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