One of the most difficult aspects of writing an effective press release is giving it a sense of relevancy. This is especially true when pitching your release to journalists. If you can’t quickly and succinctly prove why your client deserves coverage, you’re going to be disappointed.
Dan O’Mahony explains five ways you can do this on PR Daily.
Include data. A lot of organizations out there have valuable data that is relevant to press. Sometimes you have the good fortune of being able to put together a third-party survey, but almost any company can mine and aggregate customer data to find something interesting.
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