Conducting surveys is a great way for B2B tech PR professionals to get their clients associated with a current event, promote thought leadership and generate ideas for content. That being said, there are a few tips to keep in mind when creating and conducting the survey to ensure that it is as effective as possible.
Neil Cary of Ragan’s PR Daily shares nine rules to remember when working on a PR survey.
It’s generally best to keep both the individual questions and the full questionnaire as short as possible, always concentrating on the key objectives of the survey and the potential headlines you want to generate.
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