We’ve all been there – you’ve spent hours researching publications, building media lists and crafting the perfect pitch, only to wind up with an inbox of “No thanks.” There are a number of reasons this could happen, but one of the most common is that reporters simply weren’t interested in your pitch.
Meredith Eaton wrote recently on the March Communications blog about a speed pitching panel the agency helped coordinate. The six journalists who attended shared their thoughts on how public relations professionals can adjust their pitches to earn more media interest.
The journalists all agreed that they could tell when a pitch was blasted to everyone under the sun and not specifically tailored to them. They want unique ideas, something they may have the opportunity to write up first – and, no, that doesn’t include your client’s point announcement or new API functionality. Sure, they may integrate that as a line item in a broader topic, but PR pros should be pushing the trend behind announcements to get attention.
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