So, you’ve adopted a content marketing strategy to increase the impact of your public relations collateral – congratulations! But how can you ensure that the time you’re spending on content creation and curation is as effective as possible? Many brands struggle with this issue, particularly those in high-level fields such as B2B technology. Tech PR agencies don’t have to accept defeat, however.
Kevin Allen shared a great infographic on Ragan’s PR Daily with 10 tips to increase the impact of your content marketing efforts.
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