Planning a public relations strategy is a time-intensive process. Honestly, you can spend months creating what you think is a perfect plan, only to have it fall apart in the first stage of execution. If that’s the case, you probably overlooked one (or more) crucial aspects of the strategy.
Crafting a successful strategy relies on following the right formula. Patricia Baronowski of PR News outlines this formula, along with questions you can ask to get your B2B tech PR strategy off to a good start.
Looking at key events
Going through your calendar, you should start to spot events or activities that present ample opportunities for good PR. In doing so, it’s a good idea to look at both company driven and external events that your company can use to promote your messages.
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