Every B2B technology PR professional understands the struggle of generating media coverage for clients. The differentiator between successful pitches and those that get tossed in the trash often comes down to one simple decision: where you share your content.
UK PR firm Clarity recently spoke with five journalists about where they look for story ideas. Here’s what they had to say:
Overall, these five sources may not come as a surprise, but for a PR person it’s always great to have your guesswork corroborated by what a journalist *really* thinks. We can aim to be always facilitating these situations, not being the sort of PR individual who attracts a negative backlash, and to be keeping up with the latest news ourselves.
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