Sure, your website might have an engaging design, but is it converting visitors into prospects? If you’re not getting regularly getting new leads on your site, there’s something wrong. Far beyond design, you must also think about your navigation, your web health in relation to search engine optimization, your content and, of course, conversion elements such as forms, calls-to-action and landing pages.
Asam Badshah shares three crucial elements your site needs to send prospects through your sales funnel on the Socedo blog.
The most important part of your site is that it clearly shows exactly what you have to offer to your clients. Your company’s value proposition is most likely the reason that people are viewing your page in the first place, and it’s the key to generating leads. Your value prop could come in the form of a short informative video, visuals representing your product or services, or an attention-grabbing headline that can speak to the story or value of your business.
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