There’s been a lot of back-and-forth about whether or not search engine optimization is applicable for tech PR agencies. Rest assured, it is. In fact, PR and SEO have become more intertwined than ever, thanks to Google’s constant move towards providing users with the best experience possible.
For a long time, PR pros relied on tactics that are now viewed as black hat to get their clients ranking well online. That’s no longer possible. Instead, Google rewards authoritative content and penalizes sites that try to scam the system. Fortunately for PR pros, authoritative content is their bread and butter. Read more about this topic on Entrepreneur.
Authoritative content not only helps to drive more organic search traffic but also facilitates in gaining trust. When visitors see your content and are able to learn more about you, they will feel as though they are developing a relationship with you. They learn to trust you. As a good marketer knows, it is always easier to make a sale when the consumer trusts you.
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