Every B2B technology PR professional knows that writing intriguing content is crucial for building a strong blog following, but many forget that the same is true of social media. Whether on Facebook, Twitter, or even Pinterest, writing an engaging caption or hashtag can make a world of difference.
Krista Neher of Clickz.com shares five tips PR professionals can use to make their social media content more exciting.
People are overwhelmed with content on social networks – an average person on Facebook has 130 friends and is connected to 80 additional groups, pages, and events. This means that on Facebook alone more than 200 things, updating multiple times a day, are fighting for our attention.
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