Jumping into the content marketing game is great, but it’s important that you know what assets you have and, more importantly, what assets you need. The first step in this process is to identify your goals for your content marketing strategy and create a buyer persona, which will help you identify your target market and the content that will most appeal to it. From there, it’s time to review your B2B content and develop a plan for the future. Read more on Grist.
The second stage is to review whether this content is any good. The main criterion should be whether it helps move prospects along the pipeline, with a clearly defined audience and relevant calls to action. You should also rate it against the key attributes of quality content. Is it well written? Visually engaging? SEO-friendly?
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