Writing a perfect pitch is about much more than the words you use. You must think on a deeper level about the message you’re sending and its impact on reporters. Ragan PR shared an infographic from BuzzStream outlining the psychology of a good pitch.
Give reporters freedom of choice. Instead of pitching just one campaign or news piece, tell the reporter about a few. When presented with options, 40 to 60 percent of people pay closer attention.
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