As you’re working out your marketing budget for 2015, it’s a good idea to understand what trends are driving industry changes. Of course, no one can predict the future, but looking at past trends can make it easier to identify what PR and marketing tactics are the most likely to bring a significant return on your investment.
Tiffani Allen of Ciceron put together an infographic outlining some of the marketing predictions for 2015. Make sure to check it out as you’re putting your budget together.
The information makes one thing, if nothing else, abundantly clear. In 2015, marketing departments need to be digital or they won’t be at all. Sales, marketing and IT are also facing dramatic changes as technology allows their roles to merge.
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