Press releases have long been the go-to resource for public relations professionals to generate media interest in their clients. The introduction of the digital age saw releases gain another use – improving your online presence. This includes anything from linking back to your site to boosting your company in the search engine rankings to increasing brand awareness.
Similarly, press releases can also hurt your online presence if you don’t know the ever-changing rules. Matthew McAllister of Blue Fountain Media shares some key press release best practices to ensure you don’t inadvertently damage your online reputation.
For a long time, Google viewed links from sites like PRWeb as valid links to your website, which increased your domain authority, page authority, and your website’s position in organic search results. This, however, is no longer the case. Google now views PRWeb releases as “paid links,” and while this doesn’t result in negative SEO when used appropriately, they’re best used in moderation for the following reasons.
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