Content marketing has paved the way to an entirely new form of communication between brands and their audiences. It has also made the Internet quite a crowded space. Getting your content seen is not nearly as easy as it was a few years ago because of the sheer volume of eBooks, infographics, blog posts and social media updates being created every day.
Social Media Examiner shares an interview with Mark Schaefer, author of The Content Code, The Tao of Twitter and Social Media Explained, that offers some tips for getting your content shared – and seen – by more people.
We have to change our mindset about what this is all about and what’s really driving the economics. Mark says we need to discover who shares, how we find them and how we reward them. We don’t need to build traffic, we need to build trust with the people who are creating economic benefits for our business.
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