Improve Blog Traffic with Better Promotion

March 9, 2015 - Less than a minute read

So, you’re publishing content regularly – great! But is anyone reading it? If you’re struggling to increase your blog traffic, consider thinking outside of the box when it comes to publicizing your content. Relevance Media has five tips for boosting your content marketing strategy with promotion.

Promotion is an important part of the campaign outreach process, but even a highly-targeted outreach strategy can have minimal results. Depending on the vertical, some editors receive upwards of 300 pitches a day, so the question is: What causes an editor to show interest? The answer can be found in psychology.

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