HP Enterprise Is Selling Its Software Unit: What Does It Mean for B2B Tech PR?

September 2, 2016 - Less than a minute read

In the tech world, this is pretty interesting and big news. If you are wondering why B2B tech PR people should care about this, here is some color around the history of enterprise software and hardware which might be helpful (especially if you are new to tech). Also, if you talk to a lot of tech media, bring this up in your conversations. It’s a good way to build a relationship. I can’t think of too many technology reporters who won’t be covering this from some angle, so they will enjoy offering up their views on its impact to the industry.

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