How to Use Native Advertising in PR

August 26, 2014 - 1 minute read

The growth of native advertising has created two camps among public relations professionals: one that uses native advertising as a resource, and one that considers it a threat. This shouldn’t be the case, according to Jim Dougherty. He explains on Vocus that, instead of viewing native advertising as a competitor to public relations, B2B technology PR professionals can implement it into their strategies to improve ROI.

What I wanted to show in this piece were three points: that readers probably trust native advertising more than surveys indicate, that use of native advertising is increasing at the expense of earned media opportunities, and that native advertising is a part of many PR firms playbook already. Because of these, it’s important for PR pros to consider native advertising as a tactic to get media impressions.

Read the Full Story.

Want to learn more?

Request a free consultation with the B2B technology PR experts at Idea Grove.

Start Here
Join the conversation

Your email address will not be published. Required fields are marked *

Leave a Reply