We’ve talked a lot about how your PR measurement tactics should shift from superficial (“We got you an full-page story in this trade publications!”) to meaningful (“We got 1,800 people to your website from this byline placement!”). Beyond determining what metrics truly show your value, however, you must know how to present this data. Visit Lewis PR’s latest blog post for more.
The numbers tell the tale, but how can you visualize these numbers? As should be the case, clients want to be kept updated on the yield of our efforts, and the ROI of PR. A prerequisite of being able to provide that insight is knowing what the client wants to achieve with the PR campaign. This allows us to determine the activities required to reach these objectives at the outset, before the execution stage. We then formulate the key performance indicators (KPIs) in order to measure the campaign results and make adjustments, where necessary, throughout the campaign cycle.
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