Many companies think they have to spend an inordinate amount of money to secure an effective PR strategy, but this isn’t the case. In reality, it can cost you more money to NOT practice PR. If your budget doesn’t currently allow for you to hire an agency, you can still execute successful campaigns on your own. All it takes is a little research.
Jennifer Nagy of the Huffington Post shares three tips companies can use to start building a PR strategy no matter their budget.
The more stories that you can tell about your company, the more visible your brand will be. There is always a story to tell for every company, so be creative. Think about the problem that your product or service solves and explain why your product/service is valuable to your end-user. Has your product/service changed the industry in any way (positively) or does it signal a new trend in your industry? If so, tell media about it!
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