Public relations professionals are no longer expected to simply earn front-page placements for their clients; they must also show how their actions are contributing to the bottom line. This is especially true for B2B tech PR professionals, whose clients deal in analytics-dependent fields.
A good way to prove your value to clients is to adjust the way you communicate your PR strategy and results. Brian Greene shares more on this topic on PR News Online.
Yet data points and graphs alone do not deliver context and meaning. At best, these assets allow stakeholders to draw their own conclusions. At worst, they are misleading. Instead, for senior leaders to fully grasp how tactical achievements support strategic vision, communicators need to craft a compelling narrative that is backed up with defensible data.
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