How to (Properly) Prepare Clients for Media Interviews

January 27, 2015 - 1 minute read

Securing a media interview for your client is always a big win for tech PR agencies, but you should wait to celebrate until the interview is over. There are hundreds of examples of a client spokesperson saying the wrong thing and landing a company in hot water, and, often, the PR agency takes the blame. To ensure that your clients are as prepared as possible for a media interview, follow these five preparation tips.

It’s important to remember that every spokesperson you have is different. Some will have been media trained up the eyeballs over a long career in the C-Suite, others will be doing their first ever interview having never knowingly spoken to a journalist in their life. It’s also important to remember that interviews are arranged for any number of reasons, and so the approach you and your spokesperson take will differ accordingly.

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