How to Produce Engaging Content

October 2, 2014 - 1 minute read

Producing content for your PR and marketing campaigns is a daily struggle. From long-form content to a 140-character tweet, you must provide your readers with content that is informative, engaging, and promotes you as a thought leader in your industry without coming across as pushy, self-promotional, or flat out obnoxious.

It’s quite tricky.

Fortunately, there are simple tips B2B technology PR agencies can follow to keep their digital channels filled with fresh content. Marisa Smith of PR Daily shares five such tactics you should start integrating into your content strategy.

Identify and document each buyer persona, then consider the questions they are likely to be asking at each stage of the buying cycle. Create a matrix to map your questions and content, and make sure you have content that for everyone.

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