With all the hustle and bustle that comes with agency life it can be easy to push blog writing aside and tack it onto the end of a to do list. However, blogs go so far beyond simple content marketing and are a great way for B2B companies to generate leads.
Forbes shares how to optimize a blog specifically for inbound marketing, and the many benefits it can bring.
Inbound marketing is the act of encouraging people to find you, rather than going out and bringing in prospects using offline tactics. One of the most powerful tools you have at your disposal is your blog.
Did you know that B2B companies that blog twice a month bring in 70% more leads than companies that don’t?
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