Tech PR agencies need strong writers to be successful. There’s no way around it. When you’re working with high-level clients, you must be able to tell their story in a way that will interest people who aren’t familiar with their business. Spitting out corporate jargon and buzzwords won’t get you anywhere.
That being said, writing a strong press release, byline or social media post can be tricky. PR Daily shares five tips PR pros can use to make their writing more effective.
Some words add very little to your content. Pruning phrases is an easy way to tighten your writing (use “mystery” instead of “unsolved mystery”; use “revert” instead of “revert back”). You can also cut out extraneous phrases, such as “all things considered” and “due to the fact that.”
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