How to Handle a Social Media Nightmare, According to Greggs Bakery

August 20, 2014 - 1 minute read

You might have heard that UK-based Greggs bakery had a bit of a situation yesterday when its logo was replaced with a profane slogan on Google. Instead of ignoring the situation or getting defensive, the bakery took to social media.

 Greggs’ social media department sent a clever message at Google promising fresh-baked donuts for replacing the offensive logo, which showed that the company was aware of the problem and taking steps to fix it. Greggs responded to tweets throughout the day with a witty, lighthearted attitude, which earned them some seriously awesome PR.

Obviously, Greggs has a bit of an advantage because the bakery is more well known than, say, a managed IT services firm, but B2B technology PR professionals can use this same strategy on social media. In good times and in bad, it’s always best to have an open, human identity than to clam up or put out stiff statements.

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