Speaking at industry events is a great way for B2B technology PR professionals to build brand awareness and thought leadership for themselves and their clients. The key to a successful speaking engagement, however, is all in the presentation. If you’re sharing case studies from your campaigns or those of your clients, you want to make sure the audience is engaged.
Matthew Schwartz of PR News Online shares some tips for how to take your PR presentation above and beyond the traditional powerpoint to an event that your audience won’t soon forget.
In the current climate—with our collective attention span rapidly depleting—better to get your message out through declarative statements and bullet points. (Having a flair for entertainment and/or humor won’t hurt either.)
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