Between the shrinking size of newsroom staffs and the growing need for information around the clock, journalists have never been so eager to find ready-to-print content. This is great news for B2B technology public relations professionals, but it doesn’t mean you can write 1,000 words about your client and expect it to get picked up.
Rebekah Epstein, founder and publicist for Fifteen Media, recently wrote an article on Entrepreneur with some advice on how to write contributed articles the media can use.
1. Don’t be too self-promotional.
This is the golden rule of writing articles for tier-1 publications. Don’t write articles on the five reasons the company’s business is the best or the four ways the organization is better than its competitors.
Instead, executives should write articles based their expertise or what they’ve learned from their jobs.
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