Securing press coverage at a conference your client is attending is becoming increasingly difficult for public relations professionals. That being said, any media you do manage to speak with can bring valuable exposure. This is especially true for B2B technology PR professionals who must compete with more consumer-friendly tech news from companies such as Apple and Samsung.
Brittany Bevacqua shares seven tips for generating media interest at events of PR News.
At the end of the day, the key is to capture your unique perspective, provide value and offer insights that relate back to your business and industry as a whole. While not every conference will be a slam dunk for PR, sticking with this approach can help curate content, insert you into relevant discussions and position you and your company as a thought leader well after the conference ends.
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