Google’s algorithm updates are known to strike fear in the hearts of B2B tech PR agencies everywhere, and the search engine’s new press release policy is no different. Unlike former updates that have sent well-performing websites crashing to the bottom of the search results, Google’s latest SEO tweak isn’t all bad. PR Daily shares the pros and cons.
What’s the big change? To sum up: Though Google now thinks that press releases are hip and trendy again, it only cares when your business issues the release through its own channels. Those will be the only results users will find. You can send the press release to other venues (blogs, etc. who print them word for word), but those will be buried far away from the first page.
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