Tech PR agencies have access to an abundance of tools to improve the results they generate from their campaigns. There are so many tools, in fact, that it can me a little overwhelming choosing the best ones for the job. In order to avoid choosing an option that can’t provide what you need, it’s important to take a long look at what you need the tools to help you with as well as how the tool functions.
Brian Conlin shares four tips for choosing PR tools on Cision.
Fight feelings of overwhelm by consulting others who’ve done much of the legwork for you. Recommendations from trusted sources – such as blog post roundups, reviews and webinars (including the one I’ll be doing for Cision) – can help you narrow the field. You don’t have to try all the tools now – keep a file of these resources and refer to it whenever a new need presents itself to you.
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