Picking the right public relations firm can be the difference between the success and failure of your company. This is especially true in the B2B technology field, where new competitors pop up every day. Some start-ups are also wary to hire a PR agency because they aren’t sure if they’ll get results that justify the cost.
Zach Cutler of PR Daily shares eight questions companies should ask when choosing between tech PR agencies.
Before anything else, companies should find out if the public relations firm has experience in their industry. It’s not necessarily a problem if they don’t, but it does mean there will be a learning curve. It may be good to follow up by asking how the firm plans to learn about the industry to make up for their lack of experience.
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