How to Build a Solid Content Strategy

October 21, 2014 - 1 minute read

Writing strong content for your B2B technology PR clients is crucial to get them a return on their investment. This doesn’t just mean distributing a monthly press release and throwing up a tweet every now and then. You must create content that answers questions your target market has, identifies industry trends, and promotes your client as a thought leader.

This is easier said than done. In order to create this type of content, you must use a combination of data and insights. Amy Manus shares more on this subject on ClickZ.

While Queen Context is often glamorized and her outward appearance is often noted, King Content is often the voice of the kingdom. However, in order to have good content, a viable strategy is required and that strategy must come from the king’s trusted advisors. These trusted advisors have areas of expertise or specific skill sets that allow them to come together and provide counsel to the king. Together, these trusted advisors help to formulate the voice of the kingdom – or a strategy for the content.

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