Integrating social media into your B2B technology PR strategy is crucial to build brand awareness and encourage audience engagement. That doesn’t mean, however, that you can post about your product once a week. As with your blog, you must share information that is interesting to your target market.
A good way to do this is to incorporate trending hashtags into your posts, especially on Twitter. InkHouse recently published a blog post with some great ways for enterprise tech companies to get involved with popular hashtags such as #TransformationTuesday and @ThrowbackThursday.
Hashtags – they’re not just an amazing reoccurring segment on The Tonight Show Starring Jimmy Fallon (see here and here and, oh wait, here too), or a hilarious way to look back at the Twitterverse (remember#thingslongerthankimkardashiansmarriage?). When properly leveraged, hashtags can help expand your content reach, make Tweets more findable in Twitter searches, and can even become popular enough to become a “Trending Topic.” So, with all this in mind, here are a few ways to strategically use “popular” hashtags to boost your company’s social success:
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