From Amy Leefe of Arketi Group:
Google is understandably secretive about the algorithm it uses to decide how to rank web pages in its search results. But a recent patent filing may offer some clues – and some encouraging news for PR professionals…
In one section of the recently filed patent, Google shares how it identifies high-quality, independent links to a website, and this is where PR and SEO practitioners alike must take note. The patent makes a distinction between “express links” – the anchor text links with which we’re all familiar – and a new concept of “implied links,” which are merely references to a brand, product or service – without an actual link.
Here’s what the patent says:
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