Go Mobile or Go Home, Google Says

March 6, 2015 - Less than a minute read

Google’s recent update makes it clear that the search engine is increasingly focused on providing its users with the best content possible. For tech PR agencies, this means you must work with your clients to ensure their mobile user experience is up-to-par. Business Wire shared an interesting article about what a strong mobile presence can do for your PR and marketing efforts.

Given the increased reliance on mobile devices in the purchase cycle, communication and marketing professionals must be aware of how their company and content appear in search results. The better placement this material receives, the better chance for sales and marketing conversions.

 

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