Dozens of B2C brands have wholeheartedly embraced social media, from Oreo’s ingenious Super Bowl tweet to Michael Kors first use of native advertising on Instagram. B2B brands, however, are a bit behind the times. It’s not that they don’t understand social media (and all the power that comes with it), it’s just that their brands aren’t always as consumer-friendly as retailers or food brands.
That being said, there are several strategies B2B technology PR agencies can use to get their clients noticed on social. Justin Gianninoto shares three such plans on Ragan’s PR Daily.
Even the most seasoned business leaders and organizations can be averse to taking tough questions, especially in such public forums as Facebook, Twitter, and LinkedIn. You can’t control the types of questions you’re getting, or where they come from. You shouldn’t try to. Each question yields an opportunity to form stronger relationships with customers and fans. Bryan Kramer, CEO of PureMatter said, “there is no B2B or B2C: there is only human to human.” Humanizing yourself or your company can dramatically increase the chance that other people will want to follow and interact with you on social media.
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