Get More Out of Your Press Releases

January 26, 2015 - 1 minute read

Press releases are no doubt crucial for tech PR agencies, but only if they’re used effectively. Unfortunately, releases can get pushed to the back burner, which means they’re not producing as much value as they could. You can’t stop focusing on a press release once you hit the publish button. Susan Payton shares five tips for getting more out of your press releases on Cision.

Whenever you’ve got a new press release, share it far and wide. Use the social sharing icons to schedule several updates through your Twitter, LinkedIn, Google+ and Facebook accounts. Post the news, linking to the press release on your blog. Send your email subscribers a news update, linking back to the release.

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