Mobile has been a steadily growing marketing channel over the past year, and it’s going to be even more important in 2015. If you want to truly take advantage of this outlet, you’ve got to use the right mobile technology. A recent report from the Chief Marketing Officer Council and SAS looks at the mobile marketing trend and identifies how marketing professionals can build the most effective mobile strategy for 2015.
There are about 4.55 billion mobile phone users globally, and mobile commerce now accounts for 15 percent of all U.S. e-commerce revenue. Meanwhile, mobile devices now account for 12 percent of a typical U.S. consumer’s media consumption time.
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