Five Things Everyone Should Know About Public Relations

July 7, 2016 - 2 minutes read

We’ve all heard the term “public relations.” But, just because those words are thrown around from time to time and seem to be somewhat familiar to most people, the vast majority of our population does not know what PR actually means. People aren’t entirely sure what all it entails. It’s even more difficult to figure it out in this day and age due to the fact that it overlaps with other sectors, such as marketing. Well, it’s time to clear up the confusion and head back to the basics. A generalized breakdown of PR will answer all of the questions you may have.

The public relations industry does a terrible job of public relations. Very few people can explain what people in public relations really do. If you’re a cop, a construction worker or a cowboy, everybody knows your job function.  (If you’re a cop, construction worker and a cowboy who hangs out with a guy dressed in leather, you’re in the Village People.) As the owner of a boutique PR agency, I constantly have to explain that we don’t buy advertisements, we don’t order journalists to write stories for our clients, we don’t produce cute radio jingles, and we don’t hand out free samples at the mall. Yes, we try to promote our clients, our products or ourselves. But unlike advertisers, we persuade our external or internal audiences via unpaid or earned methods.  Whether it’s the traditional media, social media or speaking engagements, we communicate with our audiences through trusted, not paid, sources.

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