PR and marketing technology is going to become a crucial aspect of B2B PR strategies. The problem many tech PR agencies face is not using the tools, but identifying the value they’re providing. A recent survey covered on Marketing Land found that more than half of marketers surveyed couldn’t identify if their tools had any business value. Read the full story to learn how to avoid this mistake.
Before developing a business strategy, you need to understand your business goals, and then align your marketing objectives to those. This may seem obvious, but many marketing organizations fall into “fire fighting” mode, where tactical execution is the center of attention.
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