Content marketing has gone through several major changes in the past few years as SEO, social media and technology continue evolving. The opportunities for success are great, as are the opportunities for failure. It seems as if there’s almost a weekly horror story of brands making massive mistakes online, which can give less experienced companies concerns about amping up their content marketing strategy. Relevance Media discusses this more on its blog.
While the term “fail” evokes images of Internet culture and memes galore, this humor loses quite a bit of its punch when you end up as the butt of the joke. To keep the good vibes rolling, and ensure you don’t end up as the laughingstock of the consumers that matter most to your brand, let’s dig into the four content marketing fails you simply can’t afford to make moving forward.
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