It seems there are dozens of new enterprise technology companies popping up each day, and each one must identify how it differs from the competition. One of the most efficient ways to do this, of course, is to have a B2B technology PR strategy in place.
Meredith Eaton outlines five ways tech start-ups can stand out from other companies. One of her suggestions is to take a basic approach to inbound PR and create a company blog.
A blog promotes SEO, establishes thought leadership, provides a platform for engagement and education and communicates your vision. That’s not all – blogs can become cornerstones for lead generation, too. Recent research shows that 62 percent of consumers want to see content that’s been directly created by a brand, and they’ll look at the blog as the place to find that content. This is why a blog can be such a powerful channel building relationships and nurturing leads.
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