Facebook and Twitter might be the reigning heavy weights in the social media sphere, but LinkedIn is quickly catching up, especially for B2B PR and marketing agencies. This is especially true as LinkedIn’s publishing platform continues growing and improving. Blair Evan Ball discusses how B2B tech PR agencies can take advantage of this social platform.
94 percent of business-to-business (B2B) marketers in North America said they used LinkedIn to distribute content, the highest usage rate and 6 percentage points above second-place Twitter.
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