I know that’s hard to hear, but the sooner you realize it, the sooner you can fix the problem. A series of events (new communications venues, a changed media environment, new technologies, etc.) have completely changed the way public relations professionals communicate with journalists. Unfortunately, this isn’t necessarily for the better.
Bryan Evans of Scribewise published an article outlining some of the most common reasons journalists avoid PR pros. The main offense? The sound of your voice.
Things to avoid when speaking to reporters over the phone include uptalk, the act of pronouncing statements as if they were questions and vocal fry, ending words in a raspy growl. Both of these will make the journalist think that you’re in pain – and that distracts from the message. Yet, boatloads of marketers have been violating proper verbal communications tactics for years – not because they’re out to destroy the profession, but because they’re oblivious to the issue.
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